Zomato CEO Deepinder Goyal recently appeared on ‘The Great Indian Kapil Show’ and shared some unexpected behind-the-scenes insights into the company's quirky, flirtatious marketing moves.
The Zomato app's playful ‘flirtatious’ notifications for its users have often gone viral for their wit and creativity. As it turns out, a few of them were inspired by Deepinder's own messages to his wife, Gia, who was also present on the show, along with Narayana Murthy and his wife, Sudha Murthy.
Host Kapil Sharma teased, “The notifications of their company are so flirty. It feels like a girlfriend and boyfriend are talking to each other.” Kapil showed the audience and Deepinder a few examples of these flirty notifications, leaving the audience, as well as Narayana Murthy, in splits.
Kapil probed further, asking the Zomato CEO if these flirtatious messages were actually meant for Gia and accidentally made their way to Zomato's notifications.
“You were actually typing this message for your customers, or you were typing for Gia, and by mistake, you sent it to us?” joked Kapil.
Deepinder replied, “A couple of times, it happened that I typed for Gia, and I thought I'll send them a nice notification. But not much. Let me tell you what happened. Our marketing team is very young. They don't have any background in marketing. They are passionate people.”
The Zomato boss added how it all started with his briefing to the team about building a ‘personal relationship with the customer’.
“So, I briefed them one day to make a relationship with the customer. Even I didn't know what it meant. I don't have any marketing background. I read a book, and it said to make a relationship with the customer. I told them. They took me seriously.”
Deepinder Goyal's appearance at ‘The Great Indian Kapil Show’ comes days after his recent announcement that he won't return as a judge on ‘Shark Tank India’. He cited Swiggy's sponsorship of the upcoming fourth season, saying that the brand's involvement led to his departure from the show's panel.
