Bharti Airtel, one of India's leading telecom providers, has announced a strategic partnership with Apple to bring exclusive offers for Apple TV+ and Apple Music to customers in India. The collaboration, revealed on August 27, 2024, aimed at enhancing the entertainment options available to Airtel subscribers.
Under this partnership, Airtel Xstream customers will have access to Apple TV+ content as part of premium Airtel WiFi and Postpaid plans. Additionally, Airtel users will be offered access to Apple Music, while Wynk Premium users will receive exclusive offers.
The partnership comes at a time when large screen video content viewership is rapidly growing in India. Apple TV+ offers a range of original content, including drama series, comedy shows, feature films, documentaries, and family entertainment. The service will be bundled with premium Airtel WiFi and Postpaid plans.
For music enthusiasts, Airtel will provide exclusive offers for Apple Music to Wynk Premium users. Apple Music boasts a vast collection of both Indian and global music, along with features like curated playlists, artist interviews, and Apple Music Radio.
These exclusive Apple Music and Apple TV+ offers are expected to be available to Airtel customers in India later this year. The move is set to significantly enhance the content offerings for Airtel subscribers, combining the telecom giant's reach with Apple's premium entertainment services.
